Following a bank-wide identity audit, Vision Communications re-branded Burgan Bank, firstly by establishing the bank’s core values and principles, then translating these into the Bank’s brand and visual identity.

The project, conducted over an eighteen month period, developed a new brand strategy and defined the bank’s brand values before implementing the new brand identity across banking forms, stationary, brochures, leaflets, posters, cheque books, credit cards and all core collateral, merchandising and point of sale. In addition Vision designed the Bank’s website; set above and below the line layout standards; developed complete collateral systems and produced various corporate identity guides.

Working with the Bank’s London-based architectural consultants; Financial Design Partnership (FDP), the firm created and designed retail branch signage systems and integrated the new brand into the Bank’s refurbished retail environments.

As part of the overall brand programme, Vision advised on customer segmentation procedures and designed brand identity parameters for various banking segments including corporate and private banking. The firm also provides resource to Burgan on acquisition branding strategy and corporate wardrobe implementation.